From November 13 to 17, the 26th World Coffee Science Conference was held in Kunming, Yunnan Province. Nearly 60 countries and regions, more than 400 coffee industry experts and scholars with China's coffee producers, entrepreneurs and science and technology workers gathered together on coffee production and consumption and industrial development of scientific issues, sharing of coffee science and technology progress.

World Coffee Science Conference is the world's coffee industry's highest standard event, representing the industry's highest voice, has also been the world's coffee industry, "Olympic." The conference was hosted by the World Coffee Science and Information Association and the China Coffee Engineering Research Center. Ms. Nilig, President of the World Coffee Science Conference, and Dr. Zhang Yaping, Vice President of the Chinese Academy of Sciences and Academician of the Chinese Academy of Sciences, respectively addressed the opening ceremony.

The conference was organized by the theme of "Sharing Coffee Science and Technology Progress", with the topics of coffee chemistry, coffee agriculture and biotechnology, agroecology and breeding of coffee, coffee consumption and human physiology, coffee genomics and genetics research, coffee baking and its technology Process and other conference topics, has held 14 special reports on academic role. The purpose of the conference is to evaluate and exchange innovative coffee science and technology knowledge, encourage coffee research in all relevant scientific fields, establish scientific and practical knowledge base, encourage and coordinate coffee industry chain research, improve coffee quality to seek coffee producers, traders , Processors and consumers of the common interests.

In China, the provinces of planting coffee in Yunnan, Hainan, Guangdong, Guangxi and other places. With the domestic coffee market and domestic coffee industry chain continues to mature, Yunnan Province, has grown throughout the coffee plant Pu'er City, Baoshan City, 35 counties and counties, coffee planting area of 183 million mu, the total output of 132,000 tons, The country accounted for more than 95%, coffee has become the third largest export of Yunnan Plateau characteristics of goods.

Yesterday, the 26th World Conference on Coffee Science was held in Kunming. From around the world nearly 60 countries and regions, about 400 people in the coffee field gathered in the spring of coffee technology on the latest exchange and discussion.

The conference was jointly sponsored by the World Coffee Science and Information Association and the China Coffee Engineering Research Center, and co-organized by Yunnan Provincial Department of Agriculture, Dehong Dai and Jingpo Autonomous Prefecture and Yunnan University. With the theme of "Sharing the Science of Coffee Science", participants from all over the world will discuss the issues of coffee chemistry, coffee agronomy, coffee genomics, coffee sustainable development, coffee breeding, coffee pest control and coffee quality during the 7-day conference. In-depth study.

Vice governor and Duan Qi, President of the World Coffee Science Conference Nilig, Vice President of the Chinese Academy of Sciences, Chinese Academy of Sciences, Zhang Yaping and other guests at the opening ceremony.

Liu Liange, President of the Export-Import Bank of China, Yu Chengcheng, Vice Chairman of the Provincial CPPCC, Chairman of the Provincial Federation of Industry and Commerce, and Sun Han Dong, Academician of the Chinese Academy of Sciences, attended the opening ceremony.

And Duan Qi on behalf of the provincial government welcomed the guests of the participants. He said that Yunnan is one of the earliest coffee-growing provinces in China, and has formed a complete industrial chain from planting, processing, consumption to marketing. The coffee industry has become one of the most characteristic industries of plateau in Yunnan. As the most influential and authoritative conference in the industry, the World Coffee Science Conference presents the latest coffee science and technology achievements for coffee workers worldwide, providing a high-level platform for coffee researchers, producers, traders and consumers to exchange and cooperate. . It is hoped that the participants will make full use of the good opportunities provided by the conference, explore new ideas and technologies for the development of the industry, and seek opportunities for cooperation, so as to match the mutually beneficial cooperation between China and China, especially Yunnan.

"This is the first time that the World Coffee Science Conference is held in China. China is not only a major producer of coffee, but also a big consuming country. Kunming, the main venue of the conference, is the" coffee capital ", and the venue is another hometown of Chinese coffee. , I believe this conference will provide a good coffee industry exchange platform.

"With China's economic development and cultural exchanges in all directions, a wide range of coffee shops throughout the large and medium-sized cities in China, more and more young people into the coffee shop, according to statistics, China's coffee consumption growth of 15% , Much higher than the global market growth rate of 2%. "Chinese Academy of Sciences, vice president of the Chinese Academy of Sciences, said Zhang Yaping.

"Blowout" situation conceal embarrassment

Behind the development of the industry is the growing consumer market.

"Statistics show that China's consumption of coffee beans from 2006 to 2.6 million tons in 2015 to 13.3 million tons, the average annual consumption growth rate of 18.9%, 9.5% of the world average of 2%." China Coffee Engineering Research Chen Zhenjia, deputy director of the Center, pointed out that China's per capita annual consumption of coffee is 5 cups, far lower than Japan, South Korea, the average annual per capita level of about 300 cups, and the world average is about 240 cups. However, China's coffee consumption is an annual 15% -20% rate of growth, is the world's most potential coffee consumption power.

Chen Zhenjia introduction, China's coffee sales in 2015 is about 70 billion yuan, while the size of the world's coffee market is 12 trillion yuan, 15% -20% annual growth rate of the Chinese market point of view, by 2020 China's coffee market will Reaching 300 billion yuan by 2025 will exceed 1 trillion yuan, 2030 may reach 2-3 trillion yuan, while the mature coffee consumption market will be between 3-4 trillion yuan, the market prospect is broad.

But for a long time, China's coffee market is more occupied by foreign brands, Nestle and Maxwell and other international brands accounted for most of the instant coffee coffee to Starbucks as the representative of the fresh coffee is also large and medium cities throughout the country, local Chinese coffee only Playing the role of raw material exports.

Statistics show that the current total of more than 30,000 cafes, more than 2200 coffee-related businesses, the number of employees reached 600,000. But in the main coffee producing areas of Yunnan, coffee business sales of 50 million yuan in more than 8 enterprises, only a billion of the two; the province's 128 shelling plants, more than 500 tons of only 28 , More than 5,000 tons of intensive processing plants only four early, deep processing of less than 10% of the province's output. Most of the coffee processing and deep processing enterprises plant outdated, poorly equipped, most of the raw beans are the final product, "high quality is not favorable price" has become a common phenomenon.

Boutique consumption Forced transformation and upgrading

At the same time, China's coffee market has undergone profound changes.

"From the drinking structure point of view, the current share of China's largest share of the instant coffee, or about 84%, fresh ground coffee market share is only about 16%, but the coffee market is instant coffee is 3 times faster. Ministry of Science and Technology Center for the transformation of scientific and technological achievements Huang Jiaxiong told reporters that instant coffee is far less than the growth rate of fresh coffee is mainly due to changes in consumer habits, more and more consumers tend to go to the coffee shop consumption of fresh ground coffee.

But the value of Chinese coffee is not apparent. Yunnan, the main producing areas, for example, a long time, high-quality coffee in Yunnan did not get its due market position. At present, Yunnan, the cost of production per ton of coffee is higher than 2,000 yuan in Brazil, but the selling price is lower than the US futures prices. In the world coffee giant beachhead in the reality of China, Yunnan coffee is facing "no standard standards, no brand brand miscellaneous" embarrassment; in the process of going abroad through the sea, Yunnan coffee plays an unknown raw material suppliers Character.

"Coffee consumption habits will force the Chinese coffee companies change business ideas, seek transformation and upgrading.With the level of coffee research and production technology, China's high-quality coffee production will usher in a major positive, fine coffee era will follow. "Chen Zhenjia said.